Antwerp is known as a humble fashion capital, with many internationally recognized designers as its offspring. The least you can say is that the city inspires creative souls. The drive of BEDJA design also comes forth from this positive inspiration; a will to achieve something and leave a mark behind. Considering the mixed background of designer Jafar Bedja and the local education at the Universit
y of Antwerp, BEDJA design offers Belgian design in a worldwide context. BEDJA design pursues to deliver an integrated approach to the development of everyday products. Innovation is an important key to success and a necessity for reinvention of oneself. Within this constantly refreshing vision towards development, form still follows function, however, style is inevitable. The design approach and insight of BEDJA design follows a philosophical interpretation of creation and creativity. As everyone evolves personality and acquires certain taste during the journey of life, products reflect this way of thinking, feeling and interacting within a greater context. They become part of this context and facilitate the realization of a dream or become part of a solution. BEDJA design believes that all dreams can become reality and that there always is a solution. Because it are the obstacles that lead to creativity, not the obviousness.
