10/05/2014
“Long term, maybe five to 10 years out … 5-7 per cent market share is what we believe is very attainable, but we won’t do anything ill-disciplined to achieve that,” Youi Australia chief Danie Matthee told The Australian.
The growth — up from Youi’s estimated 2.5 per cent of the home and motor insurance market — will keep the pressure on majors such as Insurance Australia Group and Suncorp, which are struggling to grow gross written premiums.
IAG, which owns the NRMA and SGIO brands, in January cut its full-year gross written premium growth guidance to 3-5 per cent, from 5-7 per cent.
While growth is being constrained by smaller rises in premiums, competition from the likes of Youi, Budget, Progressive, the supermarkets and big banks is taking its toll.
IAG’s share of the home and motor market fell by 150 basis points last year to 28.5 per cent, according to Deutsche Bank. Suncorp, IAG, QBE Insurance and Allianz control more than 80 per cent of the personal market. Youi, which is owned by South Africa’s RMI Holdings, grew gross written premium revenue 67 per cent to $270 million for the year to June 30. Its profit before tax fell to $359,000 from $471,000, which the company said was “indicative of the start-up phase of the business”.
“While formidable pricing skills and scale advantages around supply chain and claims management were well showcased, IAG’s credentials here have proven insufficient (Suncorp’s also) to stem gradual market share attrition to challenger brands and major banks,” Deutsche analyst Kieren Chidgey said last week.
Mr Matthee, who became CEO of Youi at the start of last year, said the smaller players had been more active in the past 18 months, particularly Coles. In a push for growth, IAG recently stumped up $1.85 billion for Wesfarmers’ underwriting operations, including Coles Insurance.
“It’s a competitive environment,” Mr Matthee said. “Obviously with more competitors there will be pressure to some extent on margins but I think that provides consumers with good value. I suppose the risk is there’s irresponsible or irrational pricing in the market, however I don’t see evidence of that just yet and I certainly can safely say our particular strategy doesn’t consider that even as a viable option.”
The majors have repeatedly played down the impact of the rise in competition, with QBE chief John Neal this month saying pricing in the market was being “sensibly disciplined”.
Mr Matthee said Youi had no “immediate short term” plans to enter the commercial insurance market and there was “still a lot of upside” in personal lines