18/06/2026
The Most Expensive Finance Is Usually Emergency Finance
Most people don't start looking at finance when things are going well.
They start looking when they need it urgently.
That's completely understandable.
But it can also create challenges.
When time becomes limited:
• Options reduce
• Stress increases
• Flexibility decreases
I've always found that the best finance outcomes happen when people start the conversation before they actually need the solution.
That might mean:
• Reviewing facilities annually
• Understanding borrowing capacity
• Having contingency plans
• Knowing where future funding could come from
The goal isn't necessarily to borrow more money.
The goal is to understand your options before you need them.
Finance is often easiest to obtain before pressure appears.
And planning ahead generally leads to better outcomes.