29/05/2026
Your sales team just had a record month. š
Your finance team is quietly panicking. š¬
Itās the most expensive misunderstanding in business: marketing chases volume, sales discounts to close, and nobody checks the gross margin until the numbers land. You sold more⦠and made less.
Finance and marketing arenāt enemies. Theyāre just speaking different languages. One talks reach and engagement, the other talks margin and risk. Get them in the same room (with someone who speaks both) and that ārecord monthā actually becomes a profitable one.
š Whatās the most expensive āgood newsā youāve ever celebrated too early? Tell me below.