31/08/2021
HAVE YOU GOT YOUR COMPANY’S INTANGIBLE ASSETS COVERED?
How well are you protecting the creative, intangible assets of your business?
They’re the pandora’s box of inventions, designs, names and images, symbols, literary and artistic works that commerce uses for financial benefit.
IP insurance demystified
According to IP Australia, legally protecting the intellectual property (IP) of your business means covering:
Copyright
Patents
Trademarks
Industrial designs, such as circuit layouts or new plant varieties
Trade secrets.
It’s all about intellectual property, which forms part of the goodwill and lifeblood of your business. In fact, you can use IP to expand your business and brand, such as through franchising, or licensing, making it more alluring for would-be investors.
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https://www.synergyib.com.au/news/have-you-got-your-companys-intangible-assets-covered