Lendd Group

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Lendd Group is dedicated to empowering both new and experienced mortgage brokers with the best support, mentoring, training, tools, and education.

Our goal is to help you build a successful brokerage and create the lifestyle you aspire to. Empowering mortgage brokers with support, tools, and training to build successful brokerages and lifestyles.

11/10/2026

New to Industry? Your First 12 Months Make or Break You

Getting your diploma and aggregator accreditation is the easy part. The real test is surviving your first year. Far too many new brokers fail because they are simply handed a CRM login and told to "go find leads," with zero practical guidance on how to structure a complex loan or actually run a business. You don't just need compliance training; you need a structured pathway to profitability.

Our next intake for new-to-industry brokers kicks off in January/February. We provide the mentorship, the peer support, and the operational blueprint to turn your new qualification into a thriving, independent business. Register your interest today to secure your spot.

07/10/2026

Systems Over Hustle:
Hustle is a great way to start a mortgage broking business, but it’s a terrible way to scale one. When you rely on brute force and sheer willpower to get deals across the line, your revenue will always be capped by your personal energy levels.
Eventually, the very thing that made you successful - your work ethic - becomes the bottleneck that holds you back.
True leverage comes from documented processes, automated client updates, and a structured workflow that runs whether you are sitting at your desk or taking a week off.
Stop trying to outwork a bad system. Build a machine that works for you.

28/09/2026

Did you know Dolly Parton once entered a Dolly Parton lookalike contest on Santa Monica Boulevard - and lost? Two drag queens convinced the judges they were better versions of Dolly than Dolly herself. Why?

Because in a judged event, perception is what influences the outcome. In broking, the most qualified, highly experienced broker often sits quietly in their office while a less-experienced competitor gets all the local clients. Quality alone is not enough to make you successful. You must actively manage how you are perceived. Being the real deal is great, but you also need people to know it, believe it, and trust it.

23/09/2026

When you first start out as a broker, you take any deal with a pulse. A first home buyer, a complex trust restructure, a small car loan, it doesn't matter, you just want to write volume. But if you stay in that generalist lane, you fall directly into the Commodity Trap.

When you sell yourself as a general 'mortgage broker,' clients and referral partners will compare you purely on transactional metrics: your commission splits, your interest rates, or your location. You become indistinguishable from the bank branch down the street. True scale only happens when you choose to make your pond smaller.

By specialising in a specific niche, whether that's self-employed cash flows, medical professional waivers, or complex trust structures, your value skyrockets. You stop being an 'order-taker' and become an irreplaceable strategic partner.

21/09/2026

Many aggregators, franchises and groups promise 'independence' while quietly burying claws in your contract that make it almost impossible to leave with your trail book and client base intact. If you don't have 100% ownership of your clients and your trail, you aren't a business owner - you are an unpaid employee building someone else's balance sheet.

At Lendd Group, we believe your hard work should build your legacy, not someone else's. No handcuffs. No hidden claws. Just pure, unequivocal ownership.

16/09/2026

If you are constantly stressed about loan applications, compliance, turnaround times, or whether your aggregator is going to penalise you for an administrative mistake, your brain is operating in constant fight-or-flight mode. Your body is dripping cortisol, which physically drains your energy and kills your creativity.

Simon Sinek talks about the 'Circle of Safety.' In a great team, leaders extend that circle of safety to the outermost edges so everyone feels secure, supported, and psychologically safe.

When you feel safe inside your group, you don't have to waste valuable energy defending yourself from internal politics or system bottlenecks. You can direct 100% of your energy outward, toward solving complex scenarios and taking care of your clients. A supportive network shouldn't just be a compliance gatekeeper. It should be a shield that protects your business and backs your independence.

11/09/2026

The aggregators love to hand out trophies. They love celebrating 'Broker of the Year' and ranking everyone on arbitrary volume leaderboards.

But those are finite metrics in an infinite game. You can win 'Broker of the Year,' but the game doesn't end. On January 1st, your scoreboard resets to zero, and you have to run the exact same race all over again. If your only goal is hitting a higher settlement number - and you're still working 60 hours a week to keep the wheels turning - did you actually 'win'?

The infinite game of broking isn't about beating the competitor down the street. It's about building a sustainable business asset that you actually own, maintaining your independence, and ensuring your business is healthier and more enjoyable this year than it was last year.

06/09/2026

Your lender BDM is not a business coach.

It’s a common trap when you're starting out, or even when you're established but feeling stuck.
You book a coffee with a friendly lender BDM. They buy you a cup, run you through their latest credit policy tweaks, hand you some brochures, and tell you to "keep sending them deals."

But when you ask them how to actually find those self-employed clients, how to structure a B2B referral arrangement with an accountant, or how to hire your first processor to get out of the admin weeds... they look at you blankly.

Because that isn't their job.

A lender BDM works for the bank. Their job is policy, guidelines, and loan-to-value ratios. They are credit experts, not business-growth mentors. And expecting them, or even your aggregator's support team, to show you how to build a scalable business is a recipe for frustration.

If you want to master policy, call your lender BDM.

But if you want to learn how to step out of the daily transactional grind and build a highly leveraged, independent brokerage, stop asking policy experts for business-building advice.

You need real, peer-to-peer mentorship from active brokers who are actually doing the work, running the systems, and scaling trail books of their own.

Let's keep policy where it belongs, and start treating your growth like the independent business it is.

04/09/2026

Amazing time yesterday at the Annual AFG (Australian Finance Group) Broker Awards, and congratulations to all the finalists and winners!

We were there supporting Paul Halford - IYBI Home Loans for making it as a finalist for "Best Solo Operator". This is one of the top awards, and just being nominated as a finalist shows his level of dedication to his business, clients, and support team. We couldn't be more proud of you, Paul!

It's always very inspiring to be in a room with some of the best in the industry. Hopefully, we can take a win next year.

02/09/2026

A discount clothing store called Best & Less wanted to change the negative perception that their products were cheap and low quality. So they set up a fake high-end boutique in Sydney called 'L&B' with an expensive-looking logo and minimalist decor. They stocked it with regular Best & Less clothing, but nearly quadrupled the prices. Shoppers lined up, praised the quality, and bought them, only to be shocked when the truth was revealed at the counter.

Perception completely alters how people view value. If you present yourself as a 'broker with a laptop,' you are viewed as a cheap commodity. If you reframe your business as a premium 'Strategic Client Wealth Practice,' the market shifts and price resistance disappears.

Address

Brisbane, QLD

Telephone

+611300053633

Website

http://www.lenddgroup.com.au/

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