21/11/2025
Steal my secret strategy to getting what you want
PS - your senior leader will 💜 your pitch!
There is something you need to ask a decision maker
You know they are busy
You fear rejection
"Can I have a minute?"
"Umm, ok - but I only have a minute"
The familiar pattern
You start sweat
Your throat closes
Your in survival mode
Your heart is ticking louder than the clock
You start to speak, and within 10 seconds of your "story"
you can see the person looking at their watch
⛔ Opportunity lost because
🥱 Attention was lost
But this doesn't have to be you
They certainly isn't me, because I always command attention
And all of my clients know how to do the same.
I'll share one of the frameworks I use right now so the next time you need an "ask" from a decision-maker they'll give you more than a minute and probably give you more than you want.
▶️ Use the BLUF and FBR frameworks
❓ Where It Comes From?
• BLUF (Bottom Line Up Front) originated in the U.S. military and government writing standards, especially where commanders did not have time to read long reports.
• FBR (Frame, Benefit, Request) draws from persuasion research in behavioural psychology and executive communications.
I have made an infographic for you to save and share with your network so that you can leverage the research on this anc why it works:
1/
↳Cognitive Load Theory - People remember the first thing and
the last thing, leading with your core message, maximises recall.
2/
↳Heuristic Decision-Making - Senior leaders rely on shortcuts
("Is this aligned with our priorities?").
FBR gives them that cue immediately.
3/
↳Reciprocity & Risk Reduction - Showing the benefit and
minimising risk triggers trust and faster yes/no closure.
✅ The result?
📈 Clarity + influence in just one minute and never lose an opportunity
✍ How do you feel when you have to ask for something or pitch?
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i post my communication strategies daily on LinkedIn